MEET SOEREN LOEFFLER SINCE HIS APPRENTICESHIP IN GERMANY AND HIS INITIAL POSITION WITH VIDAL SASSOON IN FRANKFURT, SÖREN LOEFFLER HAS DREAMED OF A SALON WHERE HIS EXACTING STANDARDS COULD BE REALIZED. HE WAS NAMED GERMANY’S “TOP STYLIST OF THE QUARTER” SEVERAL TIMES, AND ROSE RAPIDLY TO THE POSITION OF SENIOR STYLIST.SÖREN’S FIRST ASSIGNMENT IN THE US CAME IN THE LATE 90’S WHEN HE MOVED TO CHICAGO AND WAS PROMOTED TO ASSISTANT CREATIVE DIRECTOR WITHIN THE VIDAL SASSOON ORGANIZATION. AFTER SEVERAL YEARS, SÖREN WAS ASKED TO GO TO ATLANTA TO BE THE CREATIVE DIRECTOR AT SASSOON.“I CONTINUALLY TRAIN MYSELF TO STAY AHEAD OF THE CURRENT TRENDS,” SÖREN STATES. “I FIND THAT MY EXTENSIVE TRAVELS THROUGHOUT EUROPE AS WELL AS MY WIDE CIRCLE OF FRIENDS CONTRIBUTE TO MY ABILITY TO CONTINUE TO COME UP WITH THAT PERFECT LOOK FOR MY MANY DIFFERENT CUSTOMERS. SO PLEASE STOP BY OUR SALON FOR A VISIT, CONSULTATION OR STYLE, WE’D BE HAPPY TO SHARE OUR EXPERTISE WITH YOU!”